5 Key Elements Of Graphic Design For Websites


When it comes to creating a website, everyone wants to have something that’s unique and instantly recognizable. Unfortunately, in the hunt for uniqueness, people often go overboard. Instead of having something pleasant yet striking, they end up with a website that looks mildly messy in the best case scenario. In this article, I’ll try to help the pondering soon to be website owner with these critical elements of graphic design for websites and what I, as someone who deals with graphic design, think makes a good-looking site that attracts positive attention.

No.1 – Color Scheme

It may seem obvious to pay attention to the colors you use on your website, but its importance is not always comprehended as it should be. The color scheme has to flow with your brand identity, and it has to represent who you are. The simpler, the better, since you want something elegant and smooth. However, you have to know the limit of simplicity, because a website should look attractive and pleasant.

Graphic Design For Websites Colors
Image Credit: thoughtco.com

No.2 – Logo

The second most crucial element in my list of critical components of graphic design for websites has to be the logo. A logo is a combination of color, text, and shapes which all together form an image that instantly reminds you of a specific name. Whether you’re a lifestyle blogger writing about your daily adventures, a brand or a professional individual, a logo is a must. It too, like the color scheme, should be simple and elegant, boasting 2-3 colors which complement each other and no more than two font families. The best practice is to make the logo and color scheme uniform in color, as it creates the best possible visual result.

Graphic Design For Websites Logo
Image Credit: techmalak.com

No.3 – Typography

Okay, so you have a logo, and you have your colors. Now it’s time to put up some content for people to spend their time on. With typography, what you decide to post is none of my business. But, how it looks is. Like with the previous two points, simple is best. Fonts can make or break the message you want to send in more ways than one. Firstly, from a visual standpoint, it has to be easy to read. 

Next, the shape of the font impacts how seriously people get you. For example, if you have a website targeting kids, you’ll most likely use a playful font like Comic Sans, while a website representing a professional will probably use a more serious font like the Comfortaa.

Graphic Design For Websites Fonts
Image Credit: linotype.com

No.4 – Images

Life becomes a bit more meaningful with pictures, and such is the same when a website is aesthetically pleasing when filled with relevant images. These should be high quality, simple and to the point. Whether they’re black and white or in color is up to you, but with color, if they’re original images, make sure you develop a distinctive style that shouts it’s yours.

No.5 – Layout

The fifth and final element among the key elements of graphic design for websites is the layout. What I’m targeting with the layout is the overall placement of things on the screen. Ideally, you want to have all the necessary things like the menu or sections easily visible. Images are what attracts attention, so they should be up front, with a short snippet of text for piquing interest in the story behind the picture. Don’t cluster and bunch things together without some thought put into it because you’ll end up with a colorful mess.

Elements Of Graphic Design For Websites Are Easy

As you can see, there’s not much to it when it comes to the visual part of a website. Just think about each of the key elements of graphic design for websites, try different options and don’t forget to ask a couple of people for their honest opinion. It’s always better to hear another opinion on your ideas because you can average out the input and have a crowd pleaser.

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